''Jacksonville Magazine'' is a monthly magazine published in

Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...

. Founded in 1983, it is a regional

lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...

and general interest magazine covering

Northeast Florida Florida's First Coast, or simply the First Coast, is a region of the U.S. state of Florida, located on the Atlantic coast of North Florida. The First Coast refers to the same general area as the directional region of Northeast Florida. It roughly ...

. In addition to the flagship magazine, ''Jacksonville Magazine'' also publishes several supplemental publications.

History

The magazine was founded in 1983 as ''Jacksonville Today'' with the goal of creating a new lifestyle magazine for the

Jacksonville Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...

area. White Publishing, founded by James L. White III, became the publisher in 1984. The magazine established itself with aggressive growth and a wide-ranging distribution network across

as far as

Ocala Ocala ( ) is a city in and the county seat of Marion County within the northern region of Florida, United States. As of the 2020 United States Census, the city's population was 63,591, making it the 54th most populated city in Florida. Home to ...

. It out-competed an earlier publication named ''Jacksonville Magazine'', and later adopted the name. Joseph White became publisher in 1999. Like other similar regional publication, ''Jacksonville Magazine'' grew by partnering with local hotels, real estate firms, and the Chamber of Commerce to provide a distribution stream. It was also sold at White's Books, an independent bookstore chain also owned by White Publishing. These avenues enabled steady growth, although the magazine also maintained a sizable subscriber base. As of 2016, it has a monthly circulation of 22,000, including 11,000 subscriptions.

Format and publications

''Jacksonville Magazine'', the flagship publication, is a monthly lifestyle magazine dedicated to Jacksonville and Northeast Florida. Issues contain feature stories, interviews, restaurant and entertainment reviews, and lifestyle stories about the region. In the 1990s ''Jacksonville Magazine'' began releasing periodic supplemental publications with various focuses in addition to the flagship ''Jacksonville Magazine''. As of 2016, its supplements are ''Your Health'', ''904'', ''Taste'', ''Bride'', ''Home'', and the ''Ultimate Guide''. The company also published a

coffee table book A coffee table book, also known as a cocktail table book, is an oversized, usually hard-covered book whose purpose is for display on a table intended for use in an area in which one entertains guests and from which it can serve to inspire convers ...

, ''Beautiful Homes of Jacksonville'', and a Jacksonville visitors' guide.

References

{{reflist Lifestyle magazines published in the United States Monthly magazines published in the United States Local interest magazines published in the United States Magazines established in 1983 Magazines published in Florida Mass media in Jacksonville, Florida 1983 establishments in Florida